Pratap Bose joins Mahindra as Chief Design Officer, to form all future M&M group vehicles- Know-how Information, Novi Reporter
Press Belief of IndiaJun 11, 2021 16:59:42 IST
Mahindra Group on Friday introduced appointment of ex-Tata Motors head of design Pratap Bose as Govt Vice President and Chief Design Officer to guide its newly shaped world design organisation. In his new function, Bose shall be chargeable for the lately introduced Mahindra Superior Design Europe (MADE) and Mahindra India Design Studio (MIDS) and can oversee design of all key enterprise segments equivalent to genuine SUVs, together with Born Electrical Car (BEV), mild business car merchandise (underneath 3.5 tonne), final mile mobility (LMM), giant business autos, Peugeot Scooters (France) and tractors and farm machines, the group stated in a press release.
He’ll be a part of on June 24, 2021 and can report back to Mahindra and Mahindra Ltd Govt Director, Auto and Farm Sectors Rajesh Jejurikar.
Commenting on Bose’s appointment, Jejurikar stated, “Having Pratap on the crew will strengthen our design functionality, improve our merchandise and widen our buyer base. We’re very excited to welcome him on board and stay up for writing a brand new chapter in Mahindra’s wealthy product legacy.”
M&M is at “an inflection level in our auto and farm sectors development journey as we speed up our transformative initiatives. Our strong pipeline of 23 new merchandise that shall be launched within the subsequent 5 years would deliver our design and superior engineering functionality throughout automotive, farm gear and two wheelers to the fore”, he added.
The group’s world design organisation will comprise the newly introduced MADE, which is being arrange in Coventry, UK and the prevailing MIDS.
In his final project Bose was with Tata Motors within the UK the place he spent 14 years. Earlier he had labored in Piaggio, Italy and Daimler Chrysler, Japan.
He’s an alumnus of the Royal Faculty of Artwork, London and Nationwide Institute of Design, India. He has over 20 years of world automotive design expertise, the assertion stated.